Multi-Year Agreement Marks Business Travel Company’s First Foray into NFL Sponsorship

Strategic Partnership to Include the Launch of the ‘Rising Business Spotlight, Presented by Corporate Traveler,’ New Program Designed to Highlight Local Northeast Florida Businesses

 

New York, NY (August 21, 2024) – Corporate Traveler and the Jacksonville Jaguars today announced a new groundbreaking partnership, marking the first time the leading business travel company has ever entered into a sponsorship agreement with an NFL franchise. As part of the multi-year deal, Corporate Traveler will become a ‘Proud Partner’ of the Jaguars and serve as the team’s official travel management company, supporting the organization with all its travel needs throughout the year.

To celebrate the fast-growing small and midsize enterprise (SME) market in Jacksonville and the surrounding Northeast Florida area, the partnership will kick off this summer with the launch of the ‘Rising Business Spotlight, presented by Corporate Traveler’. The strategic community initiative will aim to identify and highlight six SME businesses throughout the season.

The Jaguars will feature the selected businesses during regular season home games through a fully integrated program that includes in-stadium exposure, social and digital media promotion, and concourse activation space. Each business will also receive game tickets and an invite to an exclusive networking opportunity hosted by the team. In order to nominate a business, please visit here.

“With a shared vision and commitment to serving the community, we are thrilled to be able to partner with the Jaguars and have the opportunity to expand our sports sponsorship portfolio,” said John Van den Heuvel, President, Corporate Traveler USA. “We’re excited to work closely with the Jaguars organization to support Florida’s thriving SME market, while also optimizing their business travel program.”

The overall partnership involves a mix of additional elements including video board and digital signage inside EverBank Stadium, sponsored content within the Jaguars mobile app and on Jaguars.com, access to corporate hospitality events, and more. Corporate Traveler will also become the presenting partner of the Jaguars’ official VIP away game experience, giving the brand increased awareness when the team is on the road.

“As an organization with an international reach, the Jaguars are always on the move,” said Mark Sirota, senior vice president of business planning and chief financial officer for the Jacksonville Jaguars. “Through this innovative partnership with Corporate Traveler, we bring in a trusted partner to handle our travel management needs whether going to the West Coast of the United States or across ‘the pond,’ and are able to showcase rising small and midsize businesses in our region to our fans.”

As an extension of the sponsorship, Corporate Traveler will develop a customized travel program for the Jaguars that blends its national reach with local insights, managed by a team of experienced travel experts that possess a deep understanding of the travel landscape, along with a unique ability to navigate the complexities and unpredictable nature of the sports travel world. Given the company’s strong global footprint, it also has the capabilities and knowledge to handle the organization’s international travel needs for when they have games overseas.

While this is Corporate Traveler’s first foray into the NFL sponsorship space, the company has long been a specialist in the sports industry. They currently serve as official partners of the New York Mets, Houston Rockets, and New York Islanders, in addition to being a trusted travel provider to a number of other teams across each major professional sports league.

 

About Corporate Traveler

Corporate Traveler is the flagship SME corporate travel division of Flight Centre Travel Group, operating in six global markets. Established in 1993 as Flight Centre Travel Group’s first corporate brand, the award-winning business travel management and solutions provider offers its personalized service, expert tailored advice, dedicated travel consultants, and advanced booking technology to over 16,000 business customers globally. Offering an all-in-one innovative booking platform with the support of a personal travel consultant, Corporate Traveler makes travel simpler, faster, and easier for businesses. With a wide range of solutions available, Corporate Traveler can cater for simple requirements through to the most complex SME business travel management needs. For more information or to book a business consultation, visit corporatetraveler.us

 

About the Jacksonville Jaguars

The Jacksonville Jaguars are a professional football team, one of 32 member clubs of the National Football League (NFL), aligned in the South Division of the American Football Conference (AFC). Founded on Nov. 30, 1993, the team began play as an expansion team in 1995 and will compete in its 30th season in 2024. The team is owned by Shahid Khan, whose purchase of the franchise became official in January 2012. The club plays its home games at EverBank Stadium, located near the St. Johns River in downtown Jacksonville, Fla. Since their inaugural season in 1995, the Jaguars have won four division titles and made eight playoff appearances, playing in 16 postseason games.

Media Contact

Scott Weiss – Corporate Traveler

U.S. Director of PR and Communications

scott.weiss@us.flightcentre.com